![]() ![]() ![]() “Give me a break,” Cathay Seabol, a waitress at defendant La Siesta Mexican Food, told The Times in 1997. In 1997, the owners of now-closed Laguna Beach restaurant Tortilla Flats filed a multimillion-dollar lawsuit against multiple Orange County restaurants - including El Torito - arguing that the usage of the term infringed upon Tortilla Flats’ 1984 trademark. Among these paisanos were Danny, Pilon, Pablo, Jesus Maria. They were drunkards, thieves, ruffians, and vagabonds, but they were also surprisingly good at heart requiring little more from life than friendship and a little wine. In 2019, Lakers star LeBron James unsuccessfully filed to trademark the term for his own proprietary purposes, while in 2018 a Mexican restaurant in Calgary received a cease-and-desist letter over the phrase from a Canada-based restaurant group citing its own hold of the trademark. In the town of Tortilla Flat above beautiful Monterey lived a group of men called the paisanos. Taco Bell also filed to cancel Gregory’s trademark of the phrase in that state today. ![]() ![]() “That night we coined the phrase Taco Tuesday,” its website says, “and created a mainstay for almost four decades.” Legally, Taco John’s can use “Taco Tuesday” in every state but New Jersey. Their story goes that they began serving tacos on a Tuesday night in 1972. Gregory’s Restaurant and Bar holds the patent on the phrase in the state of New Jersey, having filed for it in 1979 and been awarded it in 1982. Taco Bell’s challenge is far from the first time the legitimacy of the phrase has been questioned, or at least attempted to be claimed. ![]()
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